1 Tell me, as a DM what these adventures are. Some of the descriptions do better than others, but most give me no idea what I would be getting if I dropped a $20. Jeff Rients' Broodmother Sky Fortress is a perfect example. The original blurb is quirky, terse, and cocky. Only when I had seen his video explaining what he was trying to do with giants in this adventure did I get interested, almost excited. And even now, that video is hidden under the "Updates" tab.
Probably the worst I've seen is Anna Kreider's. Don't get me wrong, it might be a fascinating adventure, but with a blurb that has language like:
"A desperate village looks to you to be their salvation. Beset by bandits and murderers, they have invoked legend and unleashed a horrible force upon the world - one terrible beyond mortal comprehension. Without your help, they will surely be consumed. But how can you save them if you, yourself, are dragged into insanity?"I have to wonder who you think the audience for these are. These aren't fantasy novels or solo adventures (as far as I know). I'm not going to be saving anyone, I'll be running this thing for my players. Why aren't you talking to me, the DM? Here are some things I'm interested in knowing:
- What genre of adventure is it?
- What power level does it expect players to be?
- How many sessions will it probably take to finish?
- What kinds of terrain does it require-- desert, jungle, a big lake?
- How much landscape does it require in my game world?
- Is it a location I can use more than once or just a one-time twist ending thing?
- Is it trying to do anything innovative as far as adventure design goes?
Maybe Indiegogo constrains how much you can do with their pages, but man, can't you trumpet who these folks are and what their accomplishments are more prominently. If they've got a well known blog maybe put an image of the banner somewhere on the front page. Maybe blurbs of people hating on them.
Anyway, I wish you the best. Keep on trucking.